Cookie and 3rd party information

Cookies and re-marketing on the Website and the Gaming Applications (as defined in the Privacy Notice –
This information supplements the Privacy Notice (available at

Below is a list of all cookies and other web tracking tools on our website that are either provided by us or by third parties.

1. Our own cookies (so-called “First-Party Cookies”):

We use these cookies to analyze web traffic, customize services, content and ads, measure the effectiveness of advertising campaigns and promote confidence in and security of the website. In addition, we use first-party cookies to distinguish one user from another and to determine the total number of visitors to the website in connection with the log files of our web server. The web usage data collected in this way helps us to receive the necessary feedback to constantly improve the website and to better serve users. We only use session cookies meaning that these cookies will expire shortly after you have visited our Website. We do not use permanent First-Party Cookies remaining on your device for a longer time.

Users can prevent the acceptance of First-Party Cookies by setting their browser settings so that they do not accept cookies at all. However, if this setting is made, you may not be able to use certain current or future elements of our website.

2. Cookies and plugins on our website that transfer data to third parties (so-called “Third-Party Cookies”):

In addition to First-Party Cookies, we also use the following Third-Party Cookies and plugins provided to us by the following parties:

Use of Advertising Tools

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include the companies listed below.

These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on the Website, in particular Gaming Applications and which are sent directly to your browser.

They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site’s third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site.

Softgames has no access to or control over these cookies that are used by third-party advertisers.

This type of services allows user data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Website, possibly based on user interests.

Some of the services listed below may use cookies to identify users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the user’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.

We may display advertisement served by the following third party providers, a provider advertising services that are designed specifically as per the compliance requirements of the GDPR.

The third party providers may place personalized, or contextual targeted advertising on our Website (in particular the Gaming Applications) by collecting certain Information, including persistent identifiers subject to the privacy policies listed below (Privacy Terms):

Address: Heilwigstr. 136, 20249 Hamburg, Germany
Privacy Terms:

Address: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Privacy Terms:

Address: 115-123 Avenue Charles de Gaulle, 92200 Neuilly sur Seine, France
Privacy Terms:

Address: Playwire LLC, 1000 E Hillsboro Blvd, Suite 103, Deerfield Beach, FL 33441
Privacy Terms:

Ad Nordics
Address: Klamsagervej 21B, 1st floor, DK-8230 Aabyhoej
Privacy Terms: No PP Available

RedPinaeapple Media
Address: Adalbertstraße 8, 10999 Berlin
Privacy Terms:

Address: SpotXchange Inc., 11030 Circle Point Road, Westminster, CO 80020
Privacy Terms:

Address: AppNexus Inc., 28 West 23rd Street, 4th Floor, New York, NY 10010
Privacy Terms:

Stroer Primetime
Address: Ströer Allee 1, 50999 Cologne, Germany
Privacy Terms:

Address: LoopMe Ltd, 32-38 Saffron Hill, London
Privacy Terms:

Rock You
Address: RockYou Corporate Headquarters, 642 Harrison Street, Suite 300, San Francisco, CA 94107
Privacy Terms:

Address: LKQD Media, Inc., 27422 Portola Pkwy – Suite 350, Foothill Ranch, CA 92610
Privacy Terms:

Address: 1250 53rd Street, Suite 2, Emeryville, CA 94608
Privacy Terms:

Address: Großer Burstah 36-38, D·20457 Hamburg
Privacy Terms:

Smart Adserver
Address: M-33 Höfe – Mehringdam 33, 10961 Berlin
Privacy Terms:

CPM Star
Address: CPMStar – A Division of GSN Games, 2150 Colorado Avenue, Santa Monica, CA 90404
Privacy Terms:

Address: PubNative GmbH, Greifswalder Str. 212, 10405 Berlin, Germany
Privacy Terms:

Address: SuperAwesome Trading Ltd., 2nd Floor Lincoln House, 296-302 High Holborn, London WC1V7JH, United Kingdom
Privacy Terms:

Address: Ad4Game Ireland Limited, 6-9 Trinity Street, Dublin 2, Ireland
Privacy Terms:

Use of GameAnalytics

We use the services of GameAnalytics (London), 1 Hardwick St, London, EC1R 4RB to track game related information generated by the use of the Gaming Applications, e.g. gameplay details, player use of resources, bonuses, weapons, progression through stages, or even just to keep track of errors. When the so-called Tracking Code is implemented into the Gaming Application, this tool collect some or all of the following date: Unique device identifier generated from the device including but not limited to 1) ID for Advertisers (iOS); 2) Google Advertising ID (Google), Platform (automatic), Device (automatic), OS major (automatic), OS minor (automatic), IP address (automatic) – used to infer country information, Install timestamp: a timestamp of the first event received from the app integrated with GameAnalytics, for that Customer, Boot-up timestamp: timestamp of when a user boots up a game The collection of data is subject to the following Privacy Terms:

Use of Google services on our Website:

Our website uses Google Sign-In, Google AdSense, Google Ad Exchange, Google Analytics and Google Tag Manager provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (“Google”), respectively Google Analytics use cookies. We also use Google AdWords & Google Remarketing. These tools enable users who have already visited our website and are interested in the offer to be addressed again through targeted advertising on the pages of the Google partner network. The use of cookies is also used to place advertisements.

The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. However, within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area, your IP address will first be shortened by Google on our website. For this purpose we have implemented the code “gat._anonymizeIp() ;” to ensure anonymous collection of IP addresses (so-called IP masking).

Only in exceptional cases is the complete IP address transmitted to a Google server in the USA and abbreviated there. If personal data is exceptionally transferred to the USA, a data protection level appropriate to the data protection level in the EU is ensured there by Google’s certification according to the so-called “Privacy Shield Agreement” between the EU and the USA (

Google will use the information about your use of the website on our behalf within the framework of Google Analytics in order to evaluate your use of the website, to compile reports on website activities and to provide other services connected with the use of the website and the Internet. The IP address transmitted by your browser as part of Google Analytics and Google Tag Manager is not merged with other Google data.
You can prevent cookies from being saved by adjusting your browser software or the operating system of your mobile device accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent. In addition, you can prevent the collection of data generated by the cookie about your use of our website (including IP address) by Google and its processing by Google by downloading and installing the browser plug-in under the following link:
Further information on the terms of use and data protection can be found at and

oogle AdWords & Google Remarketing enable users who have already visited our website and are interested in the offer to be addressed again through targeted advertising on the pages of the Google partner network. The advertisement is placed through the use of so-called “Web Beacons” on our website and all other websites that participate in the AdWords & Remarketing program. These are pixels that are built into our website but are not visible to you. The web beacon causes a cookie to be stored on your end device. The cookie then records which websites you have visited, what content or offers you are interested in and the website from which you accessed our website. All data is only stored pseudonymously: The information only allows conclusions to be drawn about the behaviour of the respective user for whom the cookie was set. However, it is generally not possible to identify the actual person on whose device the cookie was set.
If you do not wish to receive interest-based advertising, you can disable Google’s use of cookies for these purposes by visiting Both services are also subject to Google’s privacy policy, which can be viewed at

You can also prevent data processing here by clicking on the link: An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.

Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” cookie, which tracks use of this Website and user behavior concerning ads, products and services offered. The personal data collected are cookies and usage data. Users are free to disable all the Doubleclick Cookies by clicking on:

Twitter Share Button

Functions of the Twitter service have been integrated into our website and app. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the “Retweet” function, the websites you visit are connected to your Twitter account and made known to other users. In doing so, data will also be transferred to Twitter. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by Twitter. For more information on Twitter’s privacy policy, please go to
Your privacy preferences with Twitter can be modified in your account settings at

Facebook plugins (Like & Share buttons)

Facebook plugins are integrated into our website. You can recognize the Facebook plugins by the Facebook logo or the “I like” button on our page. An overview of the Facebook plugins can be found here: These are services of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook EU”), which also transfer data to Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook USA”; together with Facebook EU as a whole “Facebook”). Like Google, Facebook USA is also certified according to the Privacy Shield Agreement and therefore offers an adequate level of data protection outside the EU ((
When you visit our site, a direct connection between your browser and the Facebook server is established via the plugin. This enables Facebook to receive information that you have visited our site from your IP address. If you click on the Facebook “Like button” while you are logged into your Facebook account, you can link the content of our site to your Facebook profile. This allows Facebook to associate visits to our site with your user account. Please note that, as the operator of this site, we have no knowledge of the content of the data transmitted to Facebook or of how Facebook uses these data. For more information, please see Facebook’s privacy policy at

If you do not want Facebook to associate your visit to our site with your Facebook account, please log out of your Facebook account. Please note that as the provider of the Website, we do not receive any information about the content of the transmitted data or its use by Facebook. However, if you are not a Facebook member, you will still receive and store your IP address and receive information when you visit these websites and applications, including device information (operating system, hardware version, device settings, file and software names and types, battery and signal strength), device identifiers, device locations, including specific geographic locations, such as GPS, Bluetooth or WiFi signals, connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number) and information about your activity. According to Facebook, only an anonymized IP address is processed.

For more information, please see Facebook’s privacy policy at or If you do not want Facebook to link your visit to our website to your Facebook account, please log out of your Facebook account. Further settings and objections to the use of the data for advertising purposes are possible within the Facebook profile settings:

Facebook users should note that this website also uses Facebook’s Website Custom Audiences communication tool.
For this purpose, so-called Facebook pixels are integrated into our website, which identify you as a visitor to our website in anonymous form, i.e. without identifying you as a person. When you later log in to Facebook, a non-reversible, non-personal checksum (profile) of your usage data is sent to Facebook for analysis and marketing purposes. For more information about the purpose and scope of data collection and the further processing and use of the data by Facebook as well as your setting options to protect your privacy, please refer to Facebook’s data protection guidelines, which can be found at and, among others. If you wish to object to the use of the Facebook website Custom Audiences/, you can do so at

Use of “Mailchimp” newsletter service:

Our e-mail newsletters for partners are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (, to whom we pass on the data you provided when registering for the newsletter.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files stored on our website. This allows you to determine whether a newsletter message has been opened and which links have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The data are raised exclusively pseudonymised and are not linked with your further personal data, a direct personal relationship is excluded. This data is for statistical analysis purposes only. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, MailChimp can use this data according to art. 6 par. 1 lit. f DSGVO even on the basis of its own legitimate interest in the demand-oriented design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or pass them on to third parties.
In order to protect your data in the USA, we have concluded a data processing order with MailChimp on the basis of the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If interested, this data processing agreement can be viewed at the following Internet address:
The data protection regulations of MailChimp can be viewed here:

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